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Adam Matthews, Communications and Marketing Executive

Staff blog, Adam Matthews, Communications & Marketing Executive at Sussex County Cricket Club

Sussex CCC staff blog


I’ve been with Sussex County Cricket Club since 2010 and have recently completed my fourth season with the Club. I’m the Communications and Marketing Executive which at a Club like Sussex brings a very broad range of roles and responsibilities, from managing the Press and Media, the outgoing communications and the support to the Commercial team to delving in and out of many other departments, like working with the Pro Cricket Clubs, the Sussex Cricket Board and the Catering department.

There is no such ‘typical day’ in my role but to try and paint a picture, even a LV=County Championship match here at Hove can involve many different challenges. In summary it would start with getting the scorecards ready for the day’s play, which includes updating and printing them. We’ve recently got a new printer for them which makes life a lot easier – I think I spent five hours on the first morning against Australia sat by the old one!

The Press and Media Centre is usually my next port of call, making sure everything is ready for the reporters, radio broadcasters and TV bods who use this excellent facility.

Social Media has become so important in cricket even in the time I’ve been at the club and providing real time updates on Twitter during the match is another important part of the role, whether it be a four-day match, 40/50 overs or a Twenty20 night. Post-match interviews and player news also form a part of this as supporters want the latest up to date information which we always do our best to provide. This fits hand in hand with the Sussex Cricket website which also comes under my umbrella. Having worked on getting a new website for the Club up and running over the past couple of years, I’m really proud of the online media that we are now a part of.

Twenty20 nights can be a lot more hectic of course. Coming in at the crack of dawn and leaving when the floodlights go off would be unbearable in most other jobs but I love the different challenges the role brings and being a huge cricket fan helps. With Sussex being such a friendly and welcoming club this has really helped since I’ve been here, particularly with me not being from the area originally.

The summer is an immensely busy time for everyone at the club and I do feel the full weight of the many hours we as a team put into everything right off the pitch (and in turn supporting the players who are on it). But thankfully we do occasionally get time to let our hair down and captaining the Sussex Staff Cricket Team brings a whole set of different challenges; one of the biggest ones can be getting 11 fit players on the park!

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