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The Marketing & PR office view

Sussex CCC's Marketing and PR push for 2014


There can't be many better views from offices in Brighton & Hove than the one we presently enjoy from the media centre while working with Sussex County Cricket Club. Fans can be assured that despite the horrendous weather recently, Head Groundsman Andy Mackay and his team are doing a fantastic job with the carpet of green that Sussex CCC and The Sharks will be performing on when the season starts on April 6th.

So who are we and why are we gazing out across the hallowed turf at Hove?

About six months ago, new club Chief Executive, Zac Toumazi, started to look at how best to manage all the marketing and PR at the County Ground. Subsequently, Zac brought us, Cobb PR and Pleece & Co, in to work with his internal team - Chris Gape from Cobb PR and Gary Pleece of Pleece & Co. In a nutshell we are here to make a lot more noise about the Club, The Sharks and the wonderful onsite facilities.

Both companies have worked with the club for several years now and we're passionate about the club and cricket and we're very excited about this new direction for Sussex CCC. We have lots of initiatives that are just beginning to blossom, so keep an eye out.

Following a presentation to the SCCC Board where we set out our strategic plans for the next few years, we are steaming ahead. Fortunately, in addition to the inspiring views, we are working with some really talented people at the County Ground such as Adam Matthews and Tom Rose, who are both great assets for the club. We're also working closely with the commercial side of the business, namely Tony Cottey, Mark Judges and James Potten, as well as with the fantastic in-house catering team, headed up by Kevin Berry. Busy days!

It’s no secret that cricket often or not falls into the shadow cast by top flight football and in a city where you have a great club like the Albion pitching for Premier League status, that isn’t about to change. However, Sussex County Cricket Club has a lot to shout about and this coming season is no different. While results last summer were disappointing there is an air of optimism around the place that you can’t help but notice.

Like the cricket, our work is measured by results, bigger crowds, more members and increases in event bookings, such as weddings. While we are not about to rival the Amex for crowds at the first LV Championship match, we will punch above our weight and make sure sports fans in Brighton & Hove know where to go to see professional cricketers at the top of their game while the footballers are enjoying some R&R on some far flung beach.

If you'd like to get in touch with us to discuss the club's marketing and PR, email us and #GOSBTS

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