Re: Sussex Profit
Ardcarran you ask me some questions above, ( sorry I don't know how to reproduce your post).
I was reluctant to draw general conclusions from the comparisons, due to difficulties in ensuring I was comparing like with like. I felt the comparisons were useful in raising questions, however, and hoped it would lead to more detailed data being provided, though certainly not individual salaries.
I believe Sussex have around 3500 members, compared with Somerset's 4500. This would account for most of the different membership revenues raised, but Somerset also had a Premium tier, allowing free entrance to 20/20 group games. Sussex have introduced a similar tier for this year. I don't know if Somerset increased membership rates last year, hence their loss of members.
Presumably the bulk of Sussex' increased match income (£1,094k in 2009 from £466k in 2008) is due to the Australian game and to the FPT semi and 20/20 quarter finals. The Somerset report gives match attendance and match receipts individually for each game, but unfortunately the Sussex report does not.
I agree the disparity in commercial expenditure is stark. As Sussex do not provide details we can only guess why. The Somerset expenditure here is shown as salaries and administration costs. Salaries for non players are probably a little higher in Brighton than Taunton, but since there is only a relatively small difference in the total wage and salary expenditure of the two counties, there must be other explanations. Sussex must include other cost items here. The cost of the marquees is presumably one. Sussex may include advertising and website costs here, which Somerset include in administration, but if so this would then impact on the cost comparisons for that item.
The Somerset report claims that an annual ECB report demonstrates that Somerset delivers funds into cricket more efficiently than any other county. I know nothing of this report, nor how valid or meaningful the claim is. Sussex may be second. However, I seem to remember that when Dave Brooks was appointed, we were told we are strong on the cricket side, and wanted someone to improve commercial performance. As Dave only started last January, he would have had little time to improve commercial performance last year (the accounting year ended last October). From what I have seen I have great confidence in his ability, so I would hope/expect Sussex figures to improve in this area in future years, irrespective of the ground development.

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