HC,
"Meaningless..." Obviously, you are more shallow and superficial than I thought. 
So, English cricket didn't exist before 'Sky' came along in 1990? Clubs have been producing Test players since the 1800s.
Today, 'Sky Sports' annually show over 60 live county games involving every club in every competition.
The £260m they gave the ECB for a 4-year deal up to 2013, which includes England internationals, is mighty generous given the minority sport cricket is. There was such little interest from other TV companies, there wasn't even another bidder. 'Sky' has given English football £1.3bn for a similar period and that doesn't even include coverage of the FA Cup.
The ECB and county cricket are unbelievably fortunate.
Compared to some other sports, the viewing figures for county cricket matches are minimal. I suspect more watched the British curling team at the recent Winter Olympics. And as to advertising rates during a club game, I would imagine even the local funeral parlour could afford them.
'Sky' are doing English cricket an enormous favour. Their money helps expand grassroots and community cricket; the growth of women's cricket; but above all, stops an increasing number of county clubs from going into administration. Murdoch should be applauded for his altruism.
kim,
My understanding is that 'Sky' gave £260m to the ECB for a 4 year deal from 2009-2013. This money is then divided up and given to various "causes" including 25% of it to grassroots and community cricket; but obviously the largest portion is handed out to county cricket with conditions attached including the number of home-grown players used; centrally-contracted etc...
http://news.bbc.co.uk/sport1/hi/cricket
357194.stm
3rdman,
Stop being so pedantic! 
Last edited by softandfluffy (12-03-2010 15:13:07)
"Now the stumps have asked for pads!"
(Aussie radio commentator Kerry O'Keeffe as Rahul Dravid, bowled six times in seven innings during the present series, walks out to bat at the Adelaide Oval)