HERBALIFE: New sponsors of Sussex’s South-West Stand05-Apr-2012
Sussex County Cricket Club has announced Herbalife as the new sponsor of their South-West Stand, and it will now simply be known as ‘The Herbalife Stand’.
Herbalife has been Sussex County Cricket Club’s Official Nutrition Partner for the past twelve months and has increased their involvement with the Club by sponsoring the stand which is now fully open for the new season. With the Sussex CCC Club Shop and Newbery housed in the rear of the stand, there is a completely new look to visitors who enter The PROBIZ County Ground from Eaton Road.
The company has signed a three-year deal with Sussex and can look forward to the new 1,700 seat structure being known as The Herbalife Stand until at least the end of the 2014 season.
Gavin Aley, Herbalife Country Director UK and Ireland said, “Herbalife is absolutely delighted to be the Official Nutrition Partner of Sussex CCC. Our first season was a huge success for both parties, especially as the Sussex players love using our products and have reaped the benefits of our leading edge Herbalife 24 Sports range.
“The Herbalife Stand is a natural progression in the relationship and we are very excited about Sussex’s prospects for the forthcoming season.”
Trevor Mould, Sussex’s Communications and Marketing Manager, said, “We’ve had an excellent relationship with Herbalife since they first got involved with the Club and the feedback from the players regarding their products has been excellent.
“We can now look forward to welcoming Herbalife’s representatives and clients to The PROBIZ County Ground far more often and we’re extremely grateful for their continued support of the Club. They’ll certainly be able to bag a great view of the action from The Herbalife Stand!”